Today adidas unveiled the special version of the Brazuca that will be used during the final of the World Cup in Brazil. The ribbon colors of the ball mimic the green and gold of the coveted World Cup trophy. The final is set for July 13th in Rio. Who do you think will have the privilege of playing with this ball?
Today Nike released the imagery of the footwear that will be worn during the World Cup and through the summer. The Magista Obra, Mercurial Superfly, Tiempo Legend V, and Hypervenom Phantom are pictured in the vibrant World Cup colorways: Hyperpunch & Volt with gold accents featured throughout. It will be interesting to see how these boots matchup against the adidas Battle Pack on field.
A ton of streetwear companies have been producing World Cup inspired designs for the summer, and finally a high fashion company has tried it’s hand at the trend. Using its classic baroque pattern, Versace has created a “Versace Loves Brazil” t-shirt inspired by the vibrancy of Brazilian soccer culture. Be prepared to throw down some money though, as these retail at $690.
Adidas launched it’s World Cup ad campaign during the Champion’s League final with a video featuring some of the world’s best players: Leo Messi, Dani Alves, Luis Suárez, Robin van Persie, Bastian Schweinsteiger, and Xavi. The new Battle Pack is the featured footwear for the ad. Also making a special appearance is some new music titled “God Level” by Kanye West who signed a design contract with Adidas earlier this year.
Nike Sportswear continues with the World Cup inspired colorways with their “Gold Trophy” pack. Gold highlights, inspired by the World Cup trophy, are accented on six different styles: Roshe Run Hyperfuse, Tiempo Trainer Mid, Tiempo Trainer, Lunar Tiempo 94, Air Max Premium and the Air Max 90 Jacquard.
The World Cup is always a battle of the brands with most of the spotlight on Nike & Adidas boots. We’ve seen Nike’s bright colors for the World Cup, and Adidas’s black and white Battle Pack. Now Puma is stepping into the arena with a different take on the colorway competition. The new evoSPEED & evoPOWER “Tricks” come in two different colors for each boot. The right is pink and the left is blue. Mario Balotelli, Cesc Fàbregas, Marco Reus, and Sergio Agüero are some notable Puma-sponsored players who will be wearing these crazy looking boots for the World Cup. These will definitely stick out on pitch.