Today Nike released the imagery of the footwear that will be worn during the World Cup and through the summer. The Magista Obra, Mercurial Superfly, Tiempo Legend V, and Hypervenom Phantom are pictured in the vibrant World Cup colorways: Hyperpunch & Volt with gold accents featured throughout. It will be interesting to see how these boots matchup against the adidas Battle Pack on field.
To celebrate the launch of their new Flyknit Magista & Mercurial Superfly boots, Nike Sportswear is releasing a collection inspired by Nike’s new soccer innovations. The sneakers will be available in unique styles & colorways for both men and women.
“The Mercurial and Magista collections feature Nike Flyknit and Lunarlon technologies, as well as aesthetic adornments such as metallic hues and translucent outsoles. In these collections, football brilliance lives on through the men’s and women’s Nike Free Flyknit Chukka, Nike Air Max 1, Nike Roshe Run HYP, Men’s Nike Air Max 90 Jacquard, Nike Tiempo ’94, Women’s Nike LunarElite Sky Hi Jacquard, women’s Nike Air Max Thea Jacquard, and the new women’s LunarTiempo Sky Hi.”
Nike held an innovation summit today in Madrid to showcase some of its technology and collections for the upcoming World Cup. Of course, the new Magista was on display along with some Volt & Hyper Punch colorways in both the Hypervenom and Tiempo boots. Some other highlights include:
- Athlete’s Journey- Player Collections: a collection for players to wear throughout various moments during the tournament.The collection outfits players all the way from warm-ups, anthems, playing and training, to media appearances, travel and downtime in the training camp.
- Off-Pitch Collection: The N98 Track Jacket, The Nike League Polo, Nike Tech Pant, Tech Fleece Full Zip Hoody, The IRD Saturday Jacket and Tiempo ’94.
- Artist Collaborations: Amongst those projects inspired by football is a collaboration with the Nike Skateboarding team and graphic artist Flip. The collaboration encompasses three limited edition jerseys for Brasil (home and away) and the U.S. (away). The shirts use the same performance materials and innovations as the Official Match jersey –worn by the players on the pitches this summer.
- Further Projects: Hurley’s national team boardshorts, a special edition version of the Air Jordan 6 to celebrate Brasil’s quest for their sixth star, and a Yellow Gold METALUXE edition of the Nike+ FuelBand.
The hype with the new Magista continues. Nike just announced that the Magista will be available for customization through NIKEiD beginning April 29th. There are a ton of options available for Nike’s newest boot including:
Players can select from two plate options to fit their playing needs, FG (advanced traction on firmer grass fields) or SG-Pro (for extra grip on softer ground). For personalized style, players can select an overlay from a variety of solid colors, or choose a clear overlay to expose the Magista’s Nike Flyknit technology. The Swoosh, Swoosh border, and laces are also available to customize from a variety of color options, with a special graphic option available on the Swoosh.
For the first time on NIKEiD, football players can mimic the personalization elements commonly seen on top athletes and select their jersey number; 1 of 12 country flags; or personalize with a custom name or nickname. Five unique icons specific to the Magista will also be available for added personalization.
It’s been a few days since Nike released the Magista and declared that football would never be the same again. Now that everyone has had a chance to catch their breath, let’s take a look at this seemingly revolutionary product from Nike.
Players of the Nike Academy, Nike’s full time pro-level soccer training program, were part of the prototyping process for the new Magista. They are shown wearing the typical black-out prototype version of the boot, and they seem to be having a ball.
A bunch of players from various retailers were invited to test out the Magista at the Barcelona launch event, and their initial reactions were very positive.
A battle of the brands occurred today with Adidas teasing their new Prime Fit boot and Nike responding with a teaser video of their new Magista boot, which will replace the CTR360 line this year just in time for the World Cup. Interestingly enough, the Prime Fit boot is actually a play on the Nike Flyknit technology. More info for the Prime Fit will be released tomorrow. A bunch of top players have been testing out the new Magista and they seem to be rather pleased with the boot…