Today Nike released the imagery of the footwear that will be worn during the World Cup and through the summer. The Magista Obra, Mercurial Superfly, Tiempo Legend V, and Hypervenom Phantom are pictured in the vibrant World Cup colorways: Hyperpunch & Volt with gold accents featured throughout. It will be interesting to see how these boots matchup against the adidas Battle Pack on field.
To celebrate the launch of their new Flyknit Magista & Mercurial Superfly boots, Nike Sportswear is releasing a collection inspired by Nike’s new soccer innovations. The sneakers will be available in unique styles & colorways for both men and women.
“The Mercurial and Magista collections feature Nike Flyknit and Lunarlon technologies, as well as aesthetic adornments such as metallic hues and translucent outsoles. In these collections, football brilliance lives on through the men’s and women’s Nike Free Flyknit Chukka, Nike Air Max 1, Nike Roshe Run HYP, Men’s Nike Air Max 90 Jacquard, Nike Tiempo ’94, Women’s Nike LunarElite Sky Hi Jacquard, women’s Nike Air Max Thea Jacquard, and the new women’s LunarTiempo Sky Hi.”
Nike held an innovation summit today in Madrid to showcase some of its technology and collections for the upcoming World Cup. Of course, the new Magista was on display along with some Volt & Hyper Punch colorways in both the Hypervenom and Tiempo boots. Some other highlights include:
- Athlete’s Journey- Player Collections: a collection for players to wear throughout various moments during the tournament.The collection outfits players all the way from warm-ups, anthems, playing and training, to media appearances, travel and downtime in the training camp.
- Off-Pitch Collection: The N98 Track Jacket, The Nike League Polo, Nike Tech Pant, Tech Fleece Full Zip Hoody, The IRD Saturday Jacket and Tiempo ’94.
- Artist Collaborations: Amongst those projects inspired by football is a collaboration with the Nike Skateboarding team and graphic artist Flip. The collaboration encompasses three limited edition jerseys for Brasil (home and away) and the U.S. (away). The shirts use the same performance materials and innovations as the Official Match jersey –worn by the players on the pitches this summer.
- Further Projects: Hurley’s national team boardshorts, a special edition version of the Air Jordan 6 to celebrate Brasil’s quest for their sixth star, and a Yellow Gold METALUXE edition of the Nike+ FuelBand.