Lionel Messi

Adidas Launches World Cup “The Dream” Ad Featuring New Kanye West Music

Adidas launched it’s World Cup ad campaign during the Champion’s League final with a video featuring some of the world’s best players: Leo Messi, Dani Alves, Luis Suárez, Robin van Persie, Bastian Schweinsteiger, and Xavi. The new Battle Pack is the featured footwear for the ad. Also making a special appearance is some new music titled “God Level” by Kanye West who signed a design contract with Adidas earlier this year. 

Adidas World Cup Battle Pack

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Yesterday Adidas unveiled the official boot collection for the 2014 World Cup, The Battle Pack. Each boot in the pack comes in a distinctive black and white colorway representing Adidas’s “All in or Nothing” Campaign:

The only color featuring on the boots is the fiery gold colors of the iconic three stripes of adidas, representing the ultimate reward of the FIFA World Cup trophy… The black and white patterns of the boots have been inspired by the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia perfected on the Copacabana beach.

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The only boots that have another color are Messi’s f50, which feature the Argentina blue. It will be interesting to see how these boots stand out on pitch against the bright colors of the Nike World Cup collection. Popular players to look out for wearing the Battle Pack: Luis Suarez, Oscar, Dani Alvez, Mesuit Ozil, and of course Lionel Messi.

Big Upcoming Games: El Clásico & London Derby

El Clásico is upon us. Two of the world’s best teams, FC Barcelona and Real Madrid will battle it out this Sunday, March 23rd in perhaps the biggest “derby” in football. Of course, in dramatic fashion, there is a lot riding on this match. If Real Madrid win, they will place themselves 7 points ahead of Barcelona and will most likely be in a great position to win La Liga. Atletico Madrid currently hold the second place position. Cristiano Ronaldo, who will debut his new Mercurial Vapors this Sunday, is La Liga’s leading scorer with 25 goals. Lionel Messi is third with 18 goals, although he recently became Barcelona’s all-time leading scorer with 371 goals.

Aaron Ramsey of Arsenal and Oscar of Chelsea

Another huge match will be taking place in a London Derby between Arsenal and the Premier League leader’s Chelsea. If the gunners lose, they will be out of the title race as they currently sit third in the rankings behind Liverpool.

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The Champions League quarter-final draw was also just released and it looks like there will be some tough match-ups. Manchester United are coming from a 3-0 win over Olympiacos, but will have to face last year’s title holder’s, Bayern Munich. This is a tough draw for Man U, as Bayern are the current favorites to win the title again. Real Madrid will be looking for revenge against Borussia Dortmund from their defeat last year, and Barcelona is in an all-spanish matchup with Atletico, who also sit ahead of them in La Liga. We’re definitely looking forward to these matches!