battle pack

Adidas Launches World Cup “The Dream” Ad Featuring New Kanye West Music

Adidas launched it’s World Cup ad campaign during the Champion’s League final with a video featuring some of the world’s best players: Leo Messi, Dani Alves, Luis Suárez, Robin van Persie, Bastian Schweinsteiger, and Xavi. The new Battle Pack is the featured footwear for the ad. Also making a special appearance is some new music titled “God Level” by Kanye West who signed a design contract with Adidas earlier this year. 


Adidas World Cup Battle Pack


Yesterday Adidas unveiled the official boot collection for the 2014 World Cup, The Battle Pack. Each boot in the pack comes in a distinctive black and white colorway representing Adidas’s “All in or Nothing” Campaign:

The only color featuring on the boots is the fiery gold colors of the iconic three stripes of adidas, representing the ultimate reward of the FIFA World Cup trophy… The black and white patterns of the boots have been inspired by the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia perfected on the Copacabana beach.


The only boots that have another color are Messi’s f50, which feature the Argentina blue. It will be interesting to see how these boots stand out on pitch against the bright colors of the Nike World Cup collection. Popular players to look out for wearing the Battle Pack: Luis Suarez, Oscar, Dani Alvez, Mesuit Ozil, and of course Lionel Messi.