Today adidas unveiled the special version of the Brazuca that will be used during the final of the World Cup in Brazil. The ribbon colors of the ball mimic the green and gold of the coveted World Cup trophy. The final is set for July 13th in Rio. Who do you think will have the privilege of playing with this ball?
In a partnership with Apple, Adidas has developed a SMART BALL with micoach technology to help players gauge their ball skills and training development:
The SMART BALL is a Bluetooth Smart and app-enabled soccer ball with integrated sensor technology for dead-ball kicking training such as penalties, free-kicks, shooting, corners, long passes or goal kicks. The SMART BALL relays data on how hard it has been struck, offers visual flight trajectories, depicts ball spin and shows impact points via the adidas miCoach SMART BALL app available for iPhone and iPod touch. This data can then be used to help train players, providing coaching instructions on how to alter kicking technique to bend free kicks, launch knuckle balls and generate more shot power.
Adidas launched it’s World Cup ad campaign during the Champion’s League final with a video featuring some of the world’s best players: Leo Messi, Dani Alves, Luis Suárez, Robin van Persie, Bastian Schweinsteiger, and Xavi. The new Battle Pack is the featured footwear for the ad. Also making a special appearance is some new music titled “God Level” by Kanye West who signed a design contract with Adidas earlier this year.
After their successful “Forever Blue” campaign for the official Home kit, Adidas recently unveiled the new Away kit for Chelsea in the 2014/15 season. The kit is a very prominent yellow that definitely pops with the classic Chelsea blue.
“The new shirt will be the lightest Chelsea away shirt ever produced, featuring the latest in adiZero lightweight technology and a polo collar which pays tribute to the retro designs, as well as an iconic blue stripe across the back which contrasts the two traditional Chelsea colors.”
Yesterday Adidas unveiled the official boot collection for the 2014 World Cup, The Battle Pack. Each boot in the pack comes in a distinctive black and white colorway representing Adidas’s “All in or Nothing” Campaign:
The only color featuring on the boots is the fiery gold colors of the iconic three stripes of adidas, representing the ultimate reward of the FIFA World Cup trophy… The black and white patterns of the boots have been inspired by the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia perfected on the Copacabana beach.
The only boots that have another color are Messi’s f50, which feature the Argentina blue. It will be interesting to see how these boots stand out on pitch against the bright colors of the Nike World Cup collection. Popular players to look out for wearing the Battle Pack: Luis Suarez, Oscar, Dani Alvez, Mesuit Ozil, and of course Lionel Messi.
Bayern Munich debuted their new kits for the 2014/15 season over the weekend as they won the Bundesliga. The new design prominently features blue stripes not previously highlighted on last season’s kits. The red, white and blue of the Bayern crest was the inspiration behind adding the blue to the jersey. The back of the jersey also features the “Mia san Mia” saying which means “We are who we are” in German.