Today adidas unveiled the special version of the Brazuca that will be used during the final of the World Cup in Brazil. The ribbon colors of the ball mimic the green and gold of the coveted World Cup trophy. The final is set for July 13th in Rio. Who do you think will have the privilege of playing with this ball?
Adidas launched it’s World Cup ad campaign during the Champion’s League final with a video featuring some of the world’s best players: Leo Messi, Dani Alves, Luis Suárez, Robin van Persie, Bastian Schweinsteiger, and Xavi. The new Battle Pack is the featured footwear for the ad. Also making a special appearance is some new music titled “God Level” by Kanye West who signed a design contract with Adidas earlier this year.
After their successful “Forever Blue” campaign for the official Home kit, Adidas recently unveiled the new Away kit for Chelsea in the 2014/15 season. The kit is a very prominent yellow that definitely pops with the classic Chelsea blue.
“The new shirt will be the lightest Chelsea away shirt ever produced, featuring the latest in adiZero lightweight technology and a polo collar which pays tribute to the retro designs, as well as an iconic blue stripe across the back which contrasts the two traditional Chelsea colors.”
Next stop on the brazuca cam- Russia. Watch this episode to see what is driving Russia to perform at their best for this year’s 2014 World Cup. Hear from team members and fans as Russia prepares to battle for the cup.
Next Stop: Japan
The brazuca makes its latest stop in one of the birthplaces of football: England. The video focuses on the deep history of the sport in the land of the Premier League, and how dedicated the English are to their nation’s favorite pastime.
Next stop for the brazuca cam is adidas’s home turf: Germany. Bastian Schweinsteiger, Manuel Neuer, Philipp Lahm are all featured along with some local German players.