Today adidas unveiled the special version of the Brazuca that will be used during the final of the World Cup in Brazil. The ribbon colors of the ball mimic the green and gold of the coveted World Cup trophy. The final is set for July 13th in Rio. Who do you think will have the privilege of playing with this ball?
Today Nike released the imagery of the footwear that will be worn during the World Cup and through the summer. The Magista Obra, Mercurial Superfly, Tiempo Legend V, and Hypervenom Phantom are pictured in the vibrant World Cup colorways: Hyperpunch & Volt with gold accents featured throughout. It will be interesting to see how these boots matchup against the adidas Battle Pack on field.
A ton of streetwear companies have been producing World Cup inspired designs for the summer, and finally a high fashion company has tried it’s hand at the trend. Using its classic baroque pattern, Versace has created a “Versace Loves Brazil” t-shirt inspired by the vibrancy of Brazilian soccer culture. Be prepared to throw down some money though, as these retail at $690.
Adidas launched it’s World Cup ad campaign during the Champion’s League final with a video featuring some of the world’s best players: Leo Messi, Dani Alves, Luis Suárez, Robin van Persie, Bastian Schweinsteiger, and Xavi. The new Battle Pack is the featured footwear for the ad. Also making a special appearance is some new music titled “God Level” by Kanye West who signed a design contract with Adidas earlier this year.
A lot of brands have been coming out with some World Cup inspired gear. Of course, with Nike Skateboarding and Hurley both being Nike brands, it seems obvious that they would create a soccer-inspired collection for all the World Cup buzz going on. Nike SB has created different color variations of some of the Nike National Team jerseys in the past. This year, they overlaid the US and Brazil jerseys with a tropical camo pattern. Another brand to capitalize on the popularity of the World Cup includes LRG with their Brilliant Youth Collection, which showcases their take on older versions of the Brazil, Spain and US jerseys.
Three American friends who met at Emerson College in Boston, Mass., Pete, Sam and Peter, are embarking on a journey to the World Cup in Brazil and documenting every step of the way in order to increase the popularity of soccer in the US: “By traveling through Central & South American en route to Brazil for the World Cup, they hope to bridge the gap between the US and the ‘fútbol’-loving nations that impact the ever-growing Latin-flavor of our soccer nation.” Their first stop is over the border into Tijuana, Mexico. Follow their journey to the World Cup here.