A ton of streetwear companies have been producing World Cup inspired designs for the summer, and finally a high fashion company has tried it’s hand at the trend. Using its classic baroque pattern, Versace has created a “Versace Loves Brazil” t-shirt inspired by the vibrancy of Brazilian soccer culture. Be prepared to throw down some money though, as these retail at $690.
Nike Sportswear continues with the World Cup inspired colorways with their “Gold Trophy” pack. Gold highlights, inspired by the World Cup trophy, are accented on six different styles: Roshe Run Hyperfuse, Tiempo Trainer Mid, Tiempo Trainer, Lunar Tiempo 94, Air Max Premium and the Air Max 90 Jacquard.
To celebrate the launch of their new Flyknit Magista & Mercurial Superfly boots, Nike Sportswear is releasing a collection inspired by Nike’s new soccer innovations. The sneakers will be available in unique styles & colorways for both men and women.
“The Mercurial and Magista collections feature Nike Flyknit and Lunarlon technologies, as well as aesthetic adornments such as metallic hues and translucent outsoles. In these collections, football brilliance lives on through the men’s and women’s Nike Free Flyknit Chukka, Nike Air Max 1, Nike Roshe Run HYP, Men’s Nike Air Max 90 Jacquard, Nike Tiempo ’94, Women’s Nike LunarElite Sky Hi Jacquard, women’s Nike Air Max Thea Jacquard, and the new women’s LunarTiempo Sky Hi.”
Nike has partnered with the ArtScience Museum in Singapore to create an exhibit highlighting work from 25 artists around the world centered around the evolution of Nike’s designs and innovations in the sport over the past 20 years. Some of the artists include: Olivier Lutaud, YoAz, Rik Oostenbroek, Quiccs, Studio Blup, Kerby Rosanes, Kazu Livingstone, Ronan Leung, Mojoko, Eric Foenander, and The Beast.
A Bathing Ape, a street wear brand based in Japan, just unveiled their “Bape Soccer” range that mixes some of their iconic images with representation of some of the best teams in the World Cup: Italy, France, Brazil, Germany, The Netherlands, Japan and England. The ape logo was utilized with some country colors on a spread of tees and polos. The use of a camo pattern is classic BAPE, and they used it here on the track jacket, shorts & ball.
It’s nice to see some brands and shops outside of the soccer world supporting MLS teams. After the recent collaboration between LA Galaxy and Undefeated, next up is a collaboration with the Montreal Impact and a lifestyle/street wear shop in Montreal, Off The Hook. A spot in their boutique has been set up to display the collection with a custom fusball table that displays the newly designed logo for the collaboration.
“Both elegant and dynamic, the collection is made of long and short-sleeved shirts, a snap-back baseball cap, a five-panel cap and a printed scarf. A unique logo with 4 stars, one for each of the city’s founding peoples, will embellish these items we will wear with pride. Inspired by the club and its stadium’s aesthetics, a deep navy, a crisp white and a bentonite grey create a color palette as timeless as our love for the Montreal Impact.”
Images courtesy of Hypebeast.