Nike Soccer World Cup Innovations


Nike held an innovation summit today in Madrid to showcase some of its technology and collections for the upcoming World Cup. Of course, the new Magista was on display along with some Volt & Hyper Punch colorways in both the Hypervenom and Tiempo boots. Some other highlights include:

  • Athlete’s Journey- Player Collections: a collection for players to wear throughout various moments during the tournament.The collection outfits players all the way from warm-ups, anthems, playing and training, to media appearances, travel and downtime in the training camp.
  • Off-Pitch Collection: The N98 Track Jacket, The Nike League Polo, Nike Tech Pant, Tech Fleece Full Zip Hoody, The IRD Saturday Jacket and Tiempo ’94.
  • Artist Collaborations: Amongst those projects inspired by football is a collaboration with the Nike Skateboarding team and graphic artist Flip. The collaboration encompasses three limited edition jerseys for Brasil (home and away) and the U.S. (away). The shirts use the same performance materials and innovations as the Official Match jersey –worn by the players on the pitches this summer.
  • Further Projects: Hurley’s national team boardshorts, a special edition version of the Air Jordan 6 to celebrate Brasil’s quest for their sixth star, and a Yellow Gold METALUXE edition of the Nike+ FuelBand.




Nike Color Appreciation: Vibrant Yellow & Total/Bright Crimson

The new Nike solo colors are keeping up with the very striking colorways that we’ve seen on the recent Nike boots. The Mercurial is in a Vibrant Yellow/Neo Lime colorway, and the Hypervenom features that Vibrant Yellow with some Volt Yellow accents.

nike vibrant yellow mercurial hypervenom

The Tiempo is offered in a Total Crimson with white accents, while the last offered colorway of the CTR360 is a Bright Crimson covering most of the cleat.

nike tiempo ctr360 total crimson bright crimson

NYCFC: Which Badge?

NYCFC badges

NYCFC is letting it’s supporters vote for the Official Club badge this week. The badge will be the cornerstone of the official launch of the team’s identity on March 20th. The voting period ends on Thursday, March 13th which is about one year away from the start of the team’s inaugural season in 2015. The club has also offered it’s supporters the chance to design their own NYCFC badge, which will be displayed in a fan badge mosaic to be revealed later this spring. Some of these fan designs are shown below.


Details: Brazil National Team Kit

After a recent unveiling by Nike, yesterday marked the first day that the Brazilian National Team kit was available for purchase. The Brazilian kit has a long and storied history. The first team colors used by Brazil were actually white and blue, but after a defeat at the 1950 World Cup, they were deemed unpatriotic. A Brazilian newspaper decided to hold a competition for a new design of the kit using the colors of the national flag. A nineteen-year-old, Aldyr Garcia Schlee, won the contest with the design of a yellow shirt with green trim and blue shorts with white trim. The new kit debuted in 1954 and has been used ever since.