Branding

Adidas Launches World Cup “The Dream” Ad Featuring New Kanye West Music

Adidas launched it’s World Cup ad campaign during the Champion’s League final with a video featuring some of the world’s best players: Leo Messi, Dani Alves, Luis Suárez, Robin van Persie, Bastian Schweinsteiger, and Xavi. The new Battle Pack is the featured footwear for the ad. Also making a special appearance is some new music titled “God Level” by Kanye West who signed a design contract with Adidas earlier this year. 

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Brazuca Around The World: USA

This stop on Brazuca Around the World we find ourselves in the United States. The men’s national team knows they have a challenge ahead of themselves but are excited and prepared for the challenge. Listen to Omar Gonzalez and his teammates as they discuss what they’re doing to get ready for the 2014 World Cup.

Brazuca Around The World: Japan

This time the brazuca cam has traveled to Japan, the land of the rising sun. We hear from Hiroshi Kiyotake and fans to learn what the Blue Samurai has to offer at this year’s World Cup. This team is ready and mentally prepared to battle for a first place finish.

The next stop: USA

Adidas World Cup Battle Pack

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Yesterday Adidas unveiled the official boot collection for the 2014 World Cup, The Battle Pack. Each boot in the pack comes in a distinctive black and white colorway representing Adidas’s “All in or Nothing” Campaign:

The only color featuring on the boots is the fiery gold colors of the iconic three stripes of adidas, representing the ultimate reward of the FIFA World Cup trophy… The black and white patterns of the boots have been inspired by the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia perfected on the Copacabana beach.

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The only boots that have another color are Messi’s f50, which feature the Argentina blue. It will be interesting to see how these boots stand out on pitch against the bright colors of the Nike World Cup collection. Popular players to look out for wearing the Battle Pack: Luis Suarez, Oscar, Dani Alvez, Mesuit Ozil, and of course Lionel Messi.