Budweiser World Cup Campaign: Episode 3 “The People’s Game”

In Episode 3 of the Rise as One Budweiser campaign for the 2014 Fifa World Cup, a well organized team from Beijing travels to a remote farming village known as Yuhu for a friendly match. Football isn’t as popular in China as it is in other countries, yet these two teams come together and give a different perspective of what football means to them in their country.What this episode illustrates is that the love of the game brings people together, on and off the field.

Budweiser contribution: Brand new field for the poverty stricken village of Yuhu


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