Lifestyle Brands Capitalize on the World Cup


nike sb hurley national teams

Image courtesy of Hypebeast

A lot of brands have been coming out with some World Cup inspired gear. Of course, with Nike Skateboarding and Hurley both being Nike brands, it seems obvious that they would create a soccer-inspired collection for all the World Cup buzz going on. Nike SB has created different color variations of some of the Nike National Team jerseys in the past. This year, they overlaid the US and Brazil jerseys with a tropical camo pattern. Another brand to capitalize on the popularity of the World Cup includes LRG with their Brilliant Youth Collection, which showcases their take on older versions of the Brazil, Spain and US jerseys.


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