Today adidas unveiled the special version of the Brazuca that will be used during the final of the World Cup in Brazil. The ribbon colors of the ball mimic the green and gold of the coveted World Cup trophy. The final is set for July 13th in Rio. Who do you think will have the privilege of playing with this ball?
Today Nike released the imagery of the footwear that will be worn during the World Cup and through the summer. The Magista Obra, Mercurial Superfly, Tiempo Legend V, and Hypervenom Phantom are pictured in the vibrant World Cup colorways: Hyperpunch & Volt with gold accents featured throughout. It will be interesting to see how these boots matchup against the adidas Battle Pack on field.
A ton of streetwear companies have been producing World Cup inspired designs for the summer, and finally a high fashion company has tried it’s hand at the trend. Using its classic baroque pattern, Versace has created a “Versace Loves Brazil” t-shirt inspired by the vibrancy of Brazilian soccer culture. Be prepared to throw down some money though, as these retail at $690.
In a partnership with Apple, Adidas has developed a SMART BALL with micoach technology to help players gauge their ball skills and training development:
The SMART BALL is a Bluetooth Smart and app-enabled soccer ball with integrated sensor technology for dead-ball kicking training such as penalties, free-kicks, shooting, corners, long passes or goal kicks. The SMART BALL relays data on how hard it has been struck, offers visual flight trajectories, depicts ball spin and shows impact points via the adidas miCoach SMART BALL app available for iPhone and iPod touch. This data can then be used to help train players, providing coaching instructions on how to alter kicking technique to bend free kicks, launch knuckle balls and generate more shot power.
Adidas launched it’s World Cup ad campaign during the Champion’s League final with a video featuring some of the world’s best players: Leo Messi, Dani Alves, Luis Suárez, Robin van Persie, Bastian Schweinsteiger, and Xavi. The new Battle Pack is the featured footwear for the ad. Also making a special appearance is some new music titled “God Level” by Kanye West who signed a design contract with Adidas earlier this year.
After their successful “Forever Blue” campaign for the official Home kit, Adidas recently unveiled the new Away kit for Chelsea in the 2014/15 season. The kit is a very prominent yellow that definitely pops with the classic Chelsea blue.
“The new shirt will be the lightest Chelsea away shirt ever produced, featuring the latest in adiZero lightweight technology and a polo collar which pays tribute to the retro designs, as well as an iconic blue stripe across the back which contrasts the two traditional Chelsea colors.”