Nike’s Risk Everything Campaign: “Winner Stays”

nike risk everything world cup

“Winner Stays” is the name of the film just released by Nike for the second part of their “Risk Everything” campaign leading up to the World Cup. Cristiano Ronaldo, Neymar JR, and Wayne Rooney are now joined by a ton of other top players: Zlatan  Ibrahimović, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard, and David Luiz. Other famous faces in the film include Ronaldo’s girlfriend and super model Irina Shayk, Kobe Bryant, Anderson Silva and Hulk (the big green guy, not the brazilian soccer player). 

The premise of the film is a “winner stays” pick-up game that turns into an epic matchup between all of Nike’s top players and showcases their latest World Cup gear, the Nike Magista, and the newest addition to Nike’s innovative line of boots, the Nike Mercurial Superfly IV. Check it out below.

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