- Dimpled synthetic on Mercurial vs. Hybrid Synthetic on Adizero
- Mostly speaks of personal opinion and preference
- Nike has All Condition Control
It’s been all about Nike innovation lately, and they aren’t disappointing with today’s unveiling of the Mercurial Superfly IV. The new Mercurial utilizes the Flyknit upper and high-top Dynamic Fit Collar that has already made the new Magista so famous. The Mercurial boot is synonymous with speed, so who better than to introduce it than one of the world’s fastest players, Cristiano Ronaldo.
The boot was born from 4 years of R&D in the Nike Sport Research Lab, and the new technological improvements don’t disappoint:
As part of the Risk Everything campaign, Nike is asking players to showcase their skills and upload videos with the #RiskEverything hashtag. It will be interesting to see what people put up in the coming months.
“Winner Stays” is the name of the film just released by Nike for the second part of their “Risk Everything” campaign leading up to the World Cup. Cristiano Ronaldo, Neymar JR, and Wayne Rooney are now joined by a ton of other top players: Zlatan Ibrahimović, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard, and David Luiz. Other famous faces in the film include Ronaldo’s girlfriend and super model Irina Shayk, Kobe Bryant, Anderson Silva and Hulk (the big green guy, not the brazilian soccer player).
The premise of the film is a “winner stays” pick-up game that turns into an epic matchup between all of Nike’s top players and showcases their latest World Cup gear, the Nike Magista, and the newest addition to Nike’s innovative line of boots, the Nike Mercurial Superfly IV. Check it out below.
Nike held an innovation summit today in Madrid to showcase some of its technology and collections for the upcoming World Cup. Of course, the new Magista was on display along with some Volt & Hyper Punch colorways in both the Hypervenom and Tiempo boots. Some other highlights include: