Adidas Celebrates Brazilian Carnaval

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Today is the last day of the iconic Brazilian festival, Carnival, and Adidas is celebrating in style with the launch of their Carnaval boot pack and the Flamengo away kit. The pack features vibrant color ways for each of Adidas’ four silos: nitrocharge, predator, 11pro, and the adizero f50. Adidas describes the inspiration behind the designs of the boots:

“All shoes feature a reflective treatment on the surface of the boot, designed to catch the light and spread it like Carnaval ticker tape on pitch. The feather design on the heel of each boot takes reference from the famous Carnaval costumes and completes each Brazilian inspired design.”

The festival, which is the pinnacle of Brazilian culture, takes place every year in Rio de Janeiro, the home city of the club team Flamengo. The new kit is the lightest ever for a club and features all of the latest innovations in Adidas jersey technology.

The 2014 FIFA World Cup in Brazil is less than 100 days away. 


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