Fast or Fail: Leo Messi

In this new advert from Adidas Soccer, we see the indomitable Leo Messi in all of his new gear including the Official Argentina World Cup kit and his new F50 Adizero. “Fast or Fail” is the title of the new campaign, which relates to the record breaking lightness of the F50 cleat and an ode to the foot skills of arguably the world’s best player. The campaign is also offered as a competition for one player to win a trip to the World Cup in Brazil by playing the online game and sharing via social media. Play here.


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