With the World Cup getting closer, the big sponsors are starting to roll out their marketing campaigns. Although not a company you normally relate to soccer, Visa has done a pretty good job so far with their #welcometobrazil ads. Both ads depict the standard pre-match team photo with a cast of familiar characters from The Simpsons and Star Wars. The concept is sure to capture the attention of both the older and younger crowd. We wouldn’t mind seeing the X-Men or some other Marvel comic book characters in similar poses.
Images courtesy of Visa