After a recent unveiling by Nike, yesterday marked the first day that the Brazilian National Team kit was available for purchase. The Brazilian kit has a long and storied history. The first team colors used by Brazil were actually white and blue, but after a defeat at the 1950 World Cup, they were deemed unpatriotic. A Brazilian newspaper decided to hold a competition for a new design of the kit using the colors of the national flag. A nineteen-year-old, Aldyr Garcia Schlee, won the contest with the design of a yellow shirt with green trim and blue shorts with white trim. The new kit debuted in 1954 and has been used ever since.
Nike recently launched their campaign leading up to the 2014 FIFA World Cup next summer in Brazil. True to form, they’re doing it in style. The Joga Bonito campaign of a few World Cups back was probably one of the best soccer ad campaigns of all time. Nike has the privilege of partnering with the greatest team in World Cup history (5 championships) and next year’s host country, Brazil. The video above, Dare to be Brasilian, celebrates the rich heritage behind the South American nation’s obsession with soccer. It features some of the world’s best like Neymar JR and David Luiz, as well as a comical appearance from head coach Scolari.
The final draw for the 2014 FIFA World Cup took place today, and the USMNT didn’t quite get what they were hoping for… by a long shot. Watching the final draw proved to be pretty exciting, as you could almost see a Group of Death forming with each team drawn from the bowl. Portugal was the last team to be called for Group G, and it felt like the final nail in the coffin.
On Tuesday, Adidas revealed Brazuca, the official match ball of the 2014 FIFA World Cup taking place in Brazil next summer. “Brazuca” was the name voted for by Brazilian fans and loosely refers to the Brazilian way of life and national pride. The colors on the ball were inspired by the vibrancy of the soccer culture in South America and Brazilian wish bracelets worn for good luck in the country.